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Whilst your website reflects your business online, if it isn't promoted properly it is effectively losing customers to competitors. Along with good design principles that form the basis of online visibility, a structured online marketing plan will ensure your site, reaches out to the maximum number of potential visitors and sells to as many people as possible.
Search Engine Marketing (SEM)SEM is also known as Cost Per Click (CPC) marketing and is the most popular method of advertisement employed by websites on the Internet. SEM may often be referred to as Pay per Click or Pay for Performance, But regardless of the term used, SEM is the online advertiser's medium of choice for promoting products and services to online consumers. SEM is beneficial to both the advertiser and the consumer. Advertisers using SEM only need to pay for the actual clicks that potential customers use to link to and view their websites from appropriate searches.
Running an effective SEM campaign
SEM requires a calculated and systematic approach to setting up ads. SEM involves the use of keywords and bidding in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.
Not having the necessary experience and knowledge to create a typical SEM ad, may turn into an expensive campaign that does not convert into profit. There are a number of things that a website should consider when running an effective SEM campaign.
- It is important to develop a marketing plan in order to get the most return on investment from SEM.
- Selecting the most appropriate keywords that relate to the site's business is essential in SEM.
- Selecting more specific keywords that will put a site within the first ten results of a search increases greater awareness from online consumers.
Visible Online provides SEM campaign management services for your Google Adwords account for a minimal percentage based fee structure. We furnish our clients the time to concentrate on what they do best... running their business!
Contact us today for an Estimate on our Search Engine Marketing campaign management services and increase your business' visibility.